HOW IS YOUR BRAND AND COMPNAY VIEWED ONLINE
Reputation Management is the effort to influence what and how people think of a brand, a company or person when viewed online. Put another way, Reputation is what other people think or perceive your company or brand to be based solely based on their online presence. Reputation Management has to do with influencing what people see and how they think about you, your company or your brand. the goal is to shape public perception about a brand, person or business.
Reputation management lives within the realm of a business sales and marketing sphere, and though it can be described as a “tactic,” it’s of utmost importance. In reality, reputation management is a core component of sales and marketing because what people think of a brand influences everything about that brand. It’s nearly impossible to sell a product to a clientele that doesn’t trust or believe in your brand.
As one can imagine if a company or brand reputation is down the tubes, so is their business. In fact, 87% of customers will reverse a purchase decision after viewing negative content about a brand or product online. As search engines have all but replaced word-of-mouth referrals, online reputation management has become an industry that purports to exercise massive sway over public opinion. What appears at the top of the search results is what people see, believe and respond to.
Yes it is a VERY IMPORTANT practice. If you want to control some aspects of your brand or company online reputation, you will need to monitor your listings accuracy, make sure it provide accurate information and monitor your online reputation and what people say about your brand and company. Reputation management exists, in part, because people are more likely to believe, share and spread negative news than they are positive news. That’s why a single misstep can snowball to have lasting effects on your reputation.
Reputations Management entails one of several tools including:
Yet many businesses lack the time, expertise or knowledge to touch up their Wikipedia entry, polish up the About Us page or solicit a few more positive reviews. That is where Faxtarget communication expertise and tools can help.
TALK TO US – AND SEE HOW WE CAN HELP